A career of passion, method and practice.


 

Influenced by art history, hand drawing and painting my way to design is a curious balance of imagination and pragmatism. With services dedicated to brands and special clients, my work aims to improve the experiential relation with products and spaces. Whether for digital or real environments, my sensibility, authenticity and pure creativity provide always exclusive design works.

In several years of experience I have made many different projects, but what makes my method unique is the high consideration of people, their very unique cultures and each one habits. My projects runs in fact between usefulness and symbolic meanings, between what people can touch and what people can feel.

From 2010 I have worked for 7 years as Global showroom interior designer / Project manager for Cassina furniture industry,  caring the entire design process from the early survey of the location till the complete installation of the new layout

My expansion program has started in 2015 extending my design services to a wide range of clients, all around Europe, USA, Saudi Arabia, United Arab Emirates, China, Singapore, and I am always ready to take the next step to other Countries.

The BA in Industrial Design at the University of Florence (IT), the MA in Industrial Design at Milan Polytechnic, and the post-graduate course in "Architectural Imagination" at Harvard University Graduate School of Design demonstrates my deep passion for design knowledge.