Experiential Interior Designer - Furniture / Showroom Specialist - Brand Style Curator

INTERIOR DESIGNER
. Set design for retails, events and shootings
. Furniture, Fixtures and Equipments 
. Visual display 
. Experiential interior design
. Relations with the engineering and producers
. Set installation
. Relations with external professionals and organizations

BRAND STYLE CURATOR
. Cultural and lifestyle analysis
. Brand style design & development
. Design business development in the global market
. Social editor

OUTPUT DOCUMENTS
. Research
. Moodboards
. Hand drawings
. 2d/3d/rendering
. Animation
. Moke up
. Social concepts

CLIENTS
. Furniture manufacture / Showroom
. Designers professional
. Retail
. Exhibitions / Events
. HORECA
. Private residential

RESEARCHES & PROJECTS:

- 2010 - MADE IN ITALY IN THE AMERICAN MARKET

Analysis of the scenario, critical points and strategic hypothesis for a cultural export of high value artistic design.

- 2017 - MADE IN ITALY IN THE UAE MARKET

Cultural study of the history, habits and foreign influences in a constantly evolving market; strategic research of the aesthetic tastes (with and without influences); interior environment concept creative and development of future scenarios.

- 2017 - DESIGN STUDIO BUSINESS DEVELOPMENT - ABU DHABI
Guidelines for studio image improvement (website, social networks, headquarters); guidelines for future business; relations with external professionals and organizations.

- 2018 - SAUDI ARABIA NEW FURNITURE INDUSTRY ON WORLD STAGE
Study of arabian design style in a transcultural scenario; study of the company style; applied theory of furniture retail experience; interior architecture/scene concept; furniture style selection; restaurant showroom experience design; office showroom experience design.

- 2018 - EXPERIENTIAL INTERIOR DESIGN RESEARCH
Analysis of culture, habits and taste changing in the knowledge era; analysis of the connections between the human perception and the interior design; analysis of the environments nature; guidelines for the experience design development in exhibition, retail, interior environments (how to attract, engage, educate, activate).
- 2019 - INTERIOR ATMOSPHERES RESTYLING OF CHINESE CUSTOM CABINETRY COMPANY (in progress)
Brand collections analysis; Chinese competitors offer analysis; European interiors trend analysis; European custom cabinetry market survey; styling&home accessories survey;...  


CASSINA BRANDED PROJECTS:

- 2018 - CASSINA JUMEIRAH DUBAI (double floor showroom)

Design&Project Management // architecture renovation, strategic design research for middle east furnishing market, interior design, furniture setting, home accessories, technical/decorative lighting, styling

- 2017 - CASSINA DOS MILANO

Design&Project Management // fall windows furniture setting, decorative lighting, installation

- 2017 - CASSINA NEOCON FURNITURE FAIR 2017 CHICAGO

Design&Project Management // furniture setting, happening management

- 2016 - CASSINA DOWNTOWN DUBAI 

Design&Project Management // interior design, furniture setting, decorative lighting, styling, installation

- 2016 - CASSINA RUMBEKE - BELGIUM 

Design&Project Management // interior design, furniture setting, decorative lighting, styling, installation

- 2016 - CASSINA BRUSSELS SHOWROOM (three floors showroom)

Design&Project Management // interior design, furniture setting, decorative lighting, styling, installation

- 2016 - CASSINA MAKER BOOTH AT NEOCON FURNITURE FAIR 2016 CHICAGO

Design&Project Management // furniture setting, craftman live happening

- 2016 - CASSINA LUXEMBOURG CITY 

Design&Project Management // creative concept of window for special event, interior design, furniture setting