Floriana Pastore designer

In several years of experience I have been improving my background of industrial designer adding architectural knowledge and project management skills.

Behind the realization of complex interiors around the world or maybe just the definition of a particular design strategy, there is a real mission in my mind: improving the corporate image of established companies and at the same time supporting the design growth of young brands, each of them with its own identity. Whether on digital platforms or in real environments, my sensibility, creativity and indeed true curiosity are my keys in any design project.

Influenced by art history, hand drawing and painting my way to design is a curious balance of theory and pragmatism, concept and actualization. May talk about my technical method the Bachelor degree in Industrial Design at Florence University and the Master’s degree in Industrial Design at Milan Polytechnic. At the same time we should recognize the humanistic roots of Italian design (as Magistretti said "we are architects who studied latin") and the particular artistic history of my Country. Another achievement is the certificate in "Architectural Imagination" earned from Harvard University Graduate School of Design that strenghtened my knowledge in the very meaning of architecture.

From 2010 I have worked as Global showroom interior designer / Project manager for Cassina furniture industry. For several retails around the world I usefully partitioned the space, selected interior finishes, furniture, technical and decorative lighting, rugs and visual accessories. I have cared the entire design process from the early survey of the building till the installation of furniture, including the renovation of the architecture when required and the coordination of international teams.

The truth is that behind the core project of interior design I have cared the image of a 90years established brand through its atmospheres in different Countries.

My expansion program has started in 2015 as I opened services as interior designer, showroom specialist and brand style curator to a wide range of international companies as well as to young brands and giving consultancy to other design studios. I have cared projects nationally and internationally like from and to Italy, all around Europe, USA, Saudi Arabia, United Arab Emirates, China and I am always ready to take the next step to other Countries!

What makes my method unique is the analysis of people, their cultural approach and their habits of living. Although we are living in a global market there are (and we must keep) certain tastes, behaviours and knowledge that are the result of a huge historical process.

My passion for cultural researches flourished while studying the Master's degree thesis. It was clear for me that in the contemporary society, behind the authors of physical products, designers should be cultural, strategical and critical professionals for customized environments. This point is embedded in my method and reflected in all my projects: they run between usefulness and symbolic meanings, between what people can touch and what people can feel.

A career of passion, method and practice.