Influenced by art history, hand drawing and painting Floriana's approach to design aims to give emotions to people, while her academic studies give pragmatism to her works. After the Scientific Lyceum she earned a Bachelor degree in Industrial Design at Florence University and a Master’s degree in Industrial Design at Milan Polytechnic.
The whole production runs between usefulness and cultural meanings, between what people can touch and what people can feel.
Specialized in creating and developing new concepts, from the beginning research to the installation, since 2010 Floriana has been global showroom designer / project manager for Cassina Interiors for 7 years.
In 2018 she has started offering services as experiential interior designer, furniture specialist and style curator to a wide range of companies and privates.
Floriana developed a passion for the cultural researches for the design while studying for the thesis project of her Master's degree. Because of the particular humanistic background of the Italian design history (as Magistretti said "we are architects who studied latin"), she proposed a new role for the designer: in the contemporary industry the designer can be not only the physical author of his products but also a cultural, strategic, analytic and critic professional to support all stages of the concept creative and development for the customized environments.
